Chichester College; Marketing team

Working in the art and design industry : Graphic design


Cherise Loveday:

Cherise is the Apprentice.

Her role is to look after the incoming events, such as people who wish to rent the offices and halls in the college.








Jennifer Mitchell:

Her title is Business To Business Marketing Officer.

She looks after employer marketing, She works on the college website and written advertisement. She organises events.






Jane Summer:


Jane is the Schools Liason.

Her role is to build relationships between the college and schools. Therefor reaching out to potential future students.










Helen Ward:


She is the Head of Marketing.


She has a degree in economics.

Her role is to coordinate all the individual jobs and roles in the college and keep the team working as a collabarative.

Alan Goldsmith:

Alan is the Senior Graphic Designer.

To work under this job title, you would have to have a degree or HND.

His role is to design logos, posters, leaflets, reports, prospectus' and websites. He is currently working on designing a new logo to advertise the A-level courses in the college.




Michael Pink:


He is a Graphic Designer.

He has a HND (higher national diploma) qualification


His role in the team is much like Alan goldsmith's; he designs leaflets, flyers, posters, reports and prospectus'.







Caroline Ponto:

Caroline's title is Press and Communications Officer.

She is incharge of the bi-weekly newsletter. She also looks after the online profiles, such as, their Facebbok page and Twitter account.









All the people above are employed on salary pay. The marketing people also empoys people under a free lance agreemant. These tend to be roles such as photograpers.


The marketing teams role is to advertise the college. They are responsible for all forms of advertisement related to the college. Their aim is to make the college a more attractive option to future students and employers. They aim to advertise a safe, fun, attractive learning enviroment.


The graphic designers in the team are the people who will do the artwork for all the advertisement. Then there are the roles of the people who are responible for liasing with other companies and educational institutions. There are also the people who are responsible for the written advertisement.

Pattern Filling text

We were set the challenge of overlaying a pattern on text. We used Photoshop CS3 to do this. The images I used for this project were all my own images.

The text we used had to relate to the city, as our current project is on cities.

I used several different photoshop tools to create my image. It is made up of two photographs, one was used to overlay as a pattern on my text, and the other is the background image. I put a shadow and outer glow on the text, to make it stand out more.

I'm quite pleased with this finished piece, I like the black and white behind the red writing. I think it adds drama to my image.

This is my finished result

Silhouette project

This is an image I created on photoshop using silhouettes and other images

Interior design

Working in the art and design industry:
Interior designer
An interior designer has the role of designing the interior (inside) of a home, office or building. They will decide on materials and colours for the lay out of the inside of the room or house. They can be employed to design for a family home, the family will give them basic ideas on what they desire their home to be like. The designer will then take these ideas and develop them to create a design for the interior of the house.
An interior designer can also be employed to design for commercial spaces. They will then focus mainly on usability. For example, if they were designing for a shop front, they would have to keep in mind that the space had to be usable as a shop, which would, potentially, have members of the public viewing and purchasing things from.
Other places interior designers can be employed to design for could be; museums, exhibitions and events.
Decorative design;
Decorative design focuses more on the design being appropriate for the room, rather than being appropriate for the purpose of the room.



Structural design;
Good structural design revolves around designing specifically for the activity the room or house will be used for. It uses simplicity, and appropriate material for the room’s purpose.

Kim Atkins;
Kim Atkins worked as an interior designer from 1987-1999. She worked as two different types of interior designer.
From 1993-1999 she worked as a Retail Interior designer, FOR Kingfisher group in Southampton. While working for this company, she was only allowed to promote the products of that company in her designs. This would have been very restricting when it came to designing. This job included a range of different responsibilities, including;
· Co-ordinate revamp store set designs
· Organise staff product and new skills training
· Make home visits, and conduct in store design advice

Meanwhile, from 1987-1999 she worked as a Creative Director for Kim’s Interiors Hayling Island She set up and ran this business herself. As she was working for herself, she did not have a regular income, and would only receive payment when she completed a job. The responsibilities for this role included;
· Set up and run own Interiors business
· Give Interior design advice and project manage